What is Digital Marketing ?
Digital marketing is the use of the internet and digital communication to promote a brand and connect with potential customers. It can include:
Social media
Web-based advertising
Text and multimedia messages
Search engine optimization (SEO)
Search engine marketing (SEM)
Content marketing
Affiliate marketing
Influencer marketing
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Digital marketing can be more cost-effective than traditional marketing, which uses media like TV, radio, newspapers, magazines, and billboards. Digital marketing can also allow businesses to target specific audiences and gain real-time customer feedback.
Some benefits of digital marketing include:
Better brand awareness
Wide customer reach
Increased customer engagement
Real-time customer feedback
Data-driven decision-making
Greater market share
High return on investment (ROI)
